Individual skill

jppm-literature-positioning

Use when situating a Journal of Public Policy & Marketing (JPP&M) manuscript against both the marketing-and-policy literature and the regulatory record, and defending the JPP&M lane against siblings. Positions the contribution; it does not build the framework (jppm-theory-development) or design studies (jppm-methods).

Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-literature-positioning/SKILL.md

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Last checked
Nov 9, 2026

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Repository last updated
Sep 27, 2026
License
MIT

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# Literature Positioning (jppm-literature-positioning)

## When to trigger

- The front end cites consumer-behavior classics but no marketing-and-public-policy work
- A reviewer could say "JPP&M has run this conversation for twenty years — where are you in it?"
- The paper ignores what regulators have already mandated, studied, or litigated
- The gap statement reads "little research has examined…" with no stakes attached
- You need to defend why this is JPP&M rather than JCP, JM, or a policy journal

## Position within two literatures and one record

A JPP&M paper answers to **three** bodies of prior work, and weak submissions engage only the first:
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