Individual skill
jcp-literature-positioning
Use when staking a Journal of Consumer Psychology (JCP) manuscript's contribution against the consumer-psychology literature and its siblings (JCR, JMR, Marketing Science, Psychological Science). Positions the mechanism as new; it does not build the theory (jcp-theory-development) or design studies (jcp-methods).
Journal-of-Consumer-Psychology-Skills/skills/jcp-literature-positioning/SKILL.md
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# Literature Positioning (jcp-literature-positioning)
## When to trigger
- A reviewer wrote "we already know this" or "how is this different from [classic effect]?"
- Your contribution overlaps a well-known consumer-psych phenomenon and the delta is unclear
- The paper could be read as JCR / JMR / Psychological Science and you must claim the JCP lane
- Your literature review is a citation list, not an argument about what is missing
- You are unsure whether to position against an *effect* or against a *process* in prior work
## Position the process against the field, not the effect
At JCP the contribution is a mechanism, so positioning means showing **what the field believes about the process and how you change it** — not just that your effect is novel. The strongest JCP positioning identifies a **gap in causal understanding**: prior work documented the effect but mis-specified or never identified the process; or a dominant account predicts the wrong moderation; or two literatures make conflicting process claims your paper reconciles. Frame the review as a debt the field owes the consumer's mind, then pay it.