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journal-of-the-academy-of-marketing-science

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Use when targeting Journal of the Academy of Marketing Science (JAMS) or deciding whether a marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.

English-SocialScience-Journal-Skills/skills/journal-of-the-academy-of-marketing-science/SKILL.md

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# Journal of the Academy of Marketing Science (journal-of-the-academy-of-marketing-science)

## Journal positioning

JAMS is the journal of the Academy of Marketing Science and an FT50 venue, a broad marketing-science outlet with particular strength in marketing strategy, B2B, and relationship marketing. It publishes theory-grounded work supported by rigorous empirics — papers that advance marketing theory and yield substantive, generalizable implications for marketing practice. It sits alongside JM/JMR in scope but is especially receptive to strategy, channels, salesforce, and inter-organizational topics. Readership is the broad marketing-science and marketing-strategy community.

This skill is a **fit / venue-selection / re-framing** tool. It does not replace the journal's current official submission guidelines. Before submitting, re-check the live author instructions on the AMS / publisher site and the submission system.

## When to trigger

- The author names JAMS (or the AMS / FT50 broad-marketing-science tier) as the venue.
- A marketing-strategy, B2B, channels, salesforce, or relationship-marketing paper needs positioning for a theory-plus-empirics outlet.
- A general marketing paper that is strong but somewhat narrower than the JM flagship needs an excellent home.
- The author needs JAMS's desk-reject risks and a credible JM / JMR / Marketing Science alternative list.
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