Individual skill
jmr-topic-selection
Use when testing whether a marketing question is a fit for the Journal of Marketing Research (JMR) — a methods-/modeling-forward AMA flagship — rather than the managerial Journal of Marketing, the analytical Marketing Science, or the consumer-theory JCR. Locks a question that can clear both JMR's rigor bar and its substantive-contribution bar.
Journal-of-Marketing-Research-Skills/skills/jmr-topic-selection/SKILL.md
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- Observed behavior
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- Last checked
- Nov 9, 2026
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- Repository stars (not skill ratings)
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- Repository last updated
- Sep 27, 2026
- License
- MIT
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# Topic Selection & JMR Fit (jmr-topic-selection)
## When to trigger
- You have a marketing idea but are unsure JMR is the right AMA/marketing venue
- A finding is managerially interesting but you are unsure it advances research
- You cannot tell whether the paper is behavioral, modeling/econometric, or methods
- A coauthor says "this might be a JM paper" or "this is really Marketing Science"
## The JMR fit test
JMR publishes the **full spectrum of marketing topics with an emphasis on methodological rigor** and welcomes a **wide variety of data and methodological approaches**. Fit at JMR is a **dual** test, not a topic test:
1. **Rigor bar** — Can the design credibly support the claim? (clean experimental identification, a defensible causal/econometric strategy, or a well-identified structural model.)