Individual skill
mksc-theory-development
Use when building the formal model for a Marketing Science manuscript — turning a marketing phenomenon into an analytical (game-theoretic) model or a structural econometric model with a clear identification argument. Develops the model and mechanism; it does not run the estimation (mksc-data-analysis) or pick the empirical genre at a high level (mksc-methods).
Marketing-Science-Skills/skills/mksc-theory-development/SKILL.md
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- Last checked
- Nov 9, 2026
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- Sep 27, 2026
- License
- MIT
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# Model & Mechanism Development (mksc-theory-development)
## When to trigger
- The phenomenon is interesting but there is no formal model yet
- The "mechanism" is verbal and needs to be written as primitives, payoffs, and equilibrium
- A structural story lacks an identification argument (what variation pins down each parameter)
- An analytical model lacks crisp comparative statics or testable predictions
## In Marketing Science, "theory" means a model
Unlike behavior-first venues where theory is a verbal mechanism, here a contribution is carried by a **mathematical model**. Build whichever genre the question demands.
### Analytical (game-theoretic) models