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etp-methods
Use when designing or defending the research design for an Entrepreneurship Theory and Practice (ETP) manuscript — matching a method to an entrepreneurial question and handling the selection, survivorship, and process-observation problems unique to new ventures.
Entrepreneurship-Theory-and-Practice-Skills/skills/etp-methods/SKILL.md
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# Methods & Research Design (etp-methods)
## When to trigger
- You are choosing a design and unsure it can observe the entrepreneurial process you theorize
- A reviewer flags selection into entrepreneurship, survivorship bias, or an undocumented sampling frame
- The design is cross-sectional but the theory is a venturing *process*
- You are weighing inductive qualitative work, experiments, archival venture panels, or mixed methods
- Construct validity for an entrepreneurial measure (alertness, effectuation, SEW, passion) is in doubt
## ETP is method-plural but theory-first
ETP publishes strong **quantitative, qualitative, and mixed-methods** work; it has no single preferred method.
The constant is that the design must let you **build or test entrepreneurship theory** and that it confronts the inference problems that are *endemic to studying new ventures*.