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journal-of-consumer-research

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Use when targeting Journal of Consumer Research (JCR) or deciding whether a consumer-behavior manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.

English-SocialScience-Journal-Skills/skills/journal-of-consumer-research/SKILL.md

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Sep 27, 2026
License
MIT

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# Journal of Consumer Research (journal-of-consumer-research)

## Journal positioning

JCR is the premier interdisciplinary outlet for consumer-behavior research and an FT50 venue. It publishes work that builds a theory of consumption, drawing on psychology, sociology, economics, anthropology, and other lenses, judged on the depth and generality of the theoretical contribution. The signature JCR paper offers multi-study process evidence for a consumer-behavior theory — establishing an effect, demonstrating the underlying process (mediation), and bounding it (moderation). Readership is the interdisciplinary consumer-research community across business schools and the social sciences.

This skill is a **fit / venue-selection / re-framing** tool. It does not replace the journal's current official submission guidelines. Before submitting, re-check the live author instructions on the JCR / Oxford University Press site and the submission system.

## When to trigger

- The author names JCR (or the interdisciplinary consumer-behavior elite) as the venue.
- A consumer-behavior paper with a theoretical advance and a multi-study process design needs positioning.
- A qualitative/CCT (consumer culture theory) or economics/sociology-of-consumption paper needs framing for JCR's interdisciplinary taste.
- The author needs JCR's desk-reject risks and a credible JCP / JMR / JM alternative list.
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