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jcr-workflow

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Use when deciding which jcr-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Consumer Research (JCR) manuscript. Routes — it does not replace — the specialized skills.

Journal-of-Consumer-Research-Skills/skills/jcr-workflow/SKILL.md

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# Journal of Consumer Research Workflow (jcr-workflow)

## Overview

This is the router. It does not replace any specialized skill; it tells you **which jcr-* skill to use right now** for your JCR manuscript.

Default assumption: unless the user says otherwise, treat the target as JCR — the multi-disciplinary flagship of consumer behavior research, founded 1974 and published by Oxford University Press for Journal of Consumer Research, Inc. JCR's overriding criterion is **advancing understanding of consumer behavior or the conduct of consumer research**. It is explicitly interdisciplinary — psychology, anthropology, sociology, economics, marketing, statistics, communication — and its identity is institutionalized by a Policy Board of ~11 sponsoring professional societies. The non-negotiable bar is a clear **conceptual contribution** that advances, deepens, or repudiates existing theory about consumption, backed by appropriate empirical evidence. Two flagship genres coexist under one masthead: rigorous **multi-study behavioral experiments** and interpretive **Consumer Culture Theory (CCT)** work — JCR is one of the few top journals where ethnography and lab experiments compete on equal footing.

> Editorial team changes: Oleg Urminsky (Chicago Booth) is Editor in Chief for the term Jan 1, 2025 – Dec 31, 2028; the active co-editor roster is time-sensitive (待核实) — verify the current masthead at consumerresearcher.com. As of Jan 1, 2025 JCR also considers **Registered Reports** and **Brief Commentaries** beyond the standard empirical paper.

## When to trigger

- "What should I do next?" with a half-built JCR manuscript
- You have a robust effect but no clear conceptual story about consumption
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