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amr-contribution-framing

Use when articulating and differentiating the theoretical contribution of an Academy of Management Review (AMR) manuscript — showing precisely what is NEW versus prior theory and why it matters. Frames the contribution; it does NOT build the theory (amr-theory-development) or check its internal logic (amr-data-analysis).

Academy-of-Management-Review-Skills/skills/amr-contribution-framing/SKILL.md

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# Contribution Framing: What Is New, and So What (amr-contribution-framing)

## When to trigger

- The theory is built and logic-checked, but the "contribution" is vague
- A reviewer would write "I don't see what's new here"
- Your contribution paragraph restates the propositions instead of differentiating them
- You cannot say, in one sentence, what scholars can now explain that they could not

## The AMR contribution bar

AMR seeks "novel, insightful, and carefully crafted conceptual articles that challenge
conventional wisdom." Whetten's classic AMR editorial, "What Constitutes a Theoretical
Contribution?" (1989, DOI 10.5465/amr.1989.4308371), is the rubric: a complete contribution
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