Individual skill
jppm-topic-selection
Use when testing whether a research question is policy-first enough for the Journal of Public Policy & Marketing (JPP&M), and which of its domains and paper shapes it fits, before design and data are locked. Settles fit and outlet; it does not build the theory of the policy lever (jppm-theory-development).
Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-topic-selection/SKILL.md
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# Topic Selection (jppm-topic-selection)
## When to trigger
- You have a consumer or marketing finding and wonder whether "adding policy" makes it a JPP&M paper
- You cannot name the regulator, statute, rulemaking, or enforcement debate the paper speaks to
- A policy just changed (labeling rule, privacy law, marketing restriction) and you want to evaluate it
- You are choosing among JPP&M, JM, JCR/JCP, Journal of Consumer Affairs, Journal of Macromarketing, or a policy-school outlet
- A coauthor wants to strip the policy angle to chase a "bigger" marketing journal
## The JPP&M fit test: policy-first, not policy-adjacent
JPP&M publishes research where **the policy question is the point**, not the backdrop. A topic passes when three things are true: (a) there is a **live policy conversation** — an active rulemaking, enforcement controversy, legislative debate, or NGO campaign — that the study can inform; (b) marketing scholarship offers **distinctive leverage** on it (consumer response to disclosure formats, firm reactions to marketing restrictions, marketplace dynamics regulators cannot see from administrative data alone); and (c) there is at least one **actionable margin**: a design choice, threshold, scope decision, or enforcement priority a stakeholder actually controls. If you cannot draft a credible 300-word Policy Contribution Statement *now* — naming the conversation, the advance, and the stakeholders — the topic is not ready for this journal.
