Individual skill
mksc-contribution-framing
Use when stating the headline contribution of a Marketing Science manuscript — naming the primary dimension (substantive marketing insight, modeling, methodology, data, or practice) and writing the contribution and managerial-implication paragraphs. Frames the contribution; it does not build the model (mksc-theory-development) or run the analysis (mksc-data-analysis).
Marketing-Science-Skills/skills/mksc-contribution-framing/SKILL.md
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# Contribution Framing (mksc-contribution-framing)
## When to trigger
- The results exist but the "so what" for marketing is thin or implicit
- You cannot say in one sentence what the field learns
- A reviewer calls the contribution "incremental" or "a methods exercise"
- You are deciding the Frontiers track, which rewards one dominant dimension
## Name the primary dimension
Marketing Science contributions fall on identifiable dimensions. State which one is primary, and let the others support it:
- **Substantive** — a new marketing insight or counterfactual answer (how a pricing/advertising/channel/platform decision should change, and why).