Individual skill
journal-of-marketing
Use when targeting Journal of Marketing (JM) or deciding whether a marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.
English-SocialScience-Journal-Skills/skills/journal-of-marketing/SKILL.md
Source commit 932eb23331721b16e967c59f093781be1928b498
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- Observed behavior
- Network or broad shell
- Last checked
- Nov 9, 2026
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- 1,405
- Repository last updated
- Sep 27, 2026
- License
- MIT
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# Journal of Marketing (journal-of-marketing)
## Journal positioning
JM is the flagship of the American Marketing Association and an FT50 venue, the field's outlet of record for substantive, broad marketing knowledge that changes how scholars and managers think about markets, customers, and marketing strategy. It rewards papers with both theoretical advance and clear managerial relevance — the dominant filter is the "so what for marketing thought and practice" test. Readership spans the whole marketing professoriate plus a managerial audience, so a paper must matter beyond a single method niche or subfield.
This skill is a **fit / venue-selection / re-framing** tool. It does not replace the journal's current official submission guidelines. Before submitting, re-check the live author instructions on the AMA / SAGE site and the submission system.
## When to trigger
- The author names JM (or the AMA / FT50 marketing flagship tier) as the venue.
- A marketing-strategy, customer-management, branding, or market-level paper needs positioning for the broadest, most managerially relevant marketing outlet.
- A method-strong but narrowly framed paper needs re-framing around a substantive marketing contribution and its implications.
- The author needs JM's desk-reject risks and a credible JMR / Marketing Science / JAMS alternative list.