Individual skill

jim-topic-selection

Use when choosing or auditing a research question for a Journal of International Marketing (JIM) manuscript — testing whether the international dimension is the theoretical core and whether JIM beats sibling outlets. It vets the question; jim-theory-development builds the mechanism.

Journal-of-International-Marketing-Skills/skills/jim-topic-selection/SKILL.md

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Network or broad shell
Last checked
Nov 9, 2026

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Repository last updated
Sep 27, 2026
License
MIT

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# Topic Selection (jim-topic-selection)

## When to trigger

- An idea exists but nobody has tested whether it is *internationally* interesting or merely set abroad
- The dataset covers several countries and the temptation is to let the data pick the question
- A domestic finding is being considered for "extension" to new markets
- The team cannot decide among JIM, JIBS, IMR, JWB, and Journal of Marketing

## The JIM gate: the border must do theoretical work

JIM's editorial identity is built around one test. Ask it before anything else:

> **If this study were run inside a single country, would the research question still make sense?**
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