Individual skill

jm-contribution-framing

Use when stating the contribution of a Journal of Marketing (JM) manuscript — making the substantive insight explicit and discharging JM's dual mandate of managerial, policy, and societal relevance. Frames the contribution; it does not run the analysis (jm-data-analysis) or polish the prose (jm-writing-style).

Journal-of-Marketing-Skills/skills/jm-contribution-framing/SKILL.md

Read pinned source

Source commit 932eb23331721b16e967c59f093781be1928b498

What was checked

Matches the observed repository HEAD: Yes
Scanner rules are current: Yes
Repository scan complete: No
Skill scan complete: Yes
Observed behavior: Network or broad shell
Last checked: Nov 9, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings): 1,405
Repository last updated: Sep 27, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

academic-writing Repository topic
agent-skills Repository topic
journal Repository topic
academic-research Repository topic
ai-agents Repository topic
anthropic Repository topic
awesome-list Repository topic
claude Repository topic
claude-code Repository topic
economics Repository topic
marketing Derived category
writing Derived category
data Derived category

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files

SKILL.mdcore · 5,662 bytes

Read excerpt


# Contribution Framing, Dual Mandate (jm-contribution-framing)

## When to trigger

- Results exist but the "so what" — especially the managerial one — is thin
- A reviewer or the Coeditor calls the contribution "incremental" or a "new-context replication"
- The discussion lists implications generically without a decision a manager would change
- You need to write the explicit contribution sentences for the intro and discussion

## JM's contribution bar has two parts — both required

JM publishes **the most impactful, thought-leading substantive research in the marketing discipline**, and its mission is explicitly a **bridge between the scholarly and the practical**. So a JM contribution statement must do two things at once:

1. **Substantive advance**: a *new, consequential understanding* of a real marketing question — a mechanism, reversal, boundary condition, or magnitude that the field did not have. (Not "we confirmed X in setting Y.")