Individual skill
jppm-contribution-framing
Use when sharpening the policy contribution of a Journal of Public Policy & Marketing (JPP&M) manuscript — the 300-word Policy Contribution Statement, regulator-actionable implications, and the line between evidence and advocacy. Frames the contribution; it does not produce the estimates (jppm-data-analysis).
Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-contribution-framing/SKILL.md
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SKILL.mdcore · 5,663 bytes
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# Contribution Framing (jppm-contribution-framing)
## When to trigger
- The Policy Contribution Statement draft is generic or missing one of its three required elements
- The implications section says "policymakers should consider" and stops
- Findings are solid but you cannot connect them to a decision anyone faces
- The paper drifts into recommending policies the data never tested
- Reviewers might read the framing as advocacy rather than evidence
## The Policy Contribution Statement is the contribution
JPP&M requires every submission to open the main document with a **Policy Contribution Statement of at most 300 words** (it does not count against the 50-page cap). It must do three things, per the journal's guidelines: (1) name the **policy conversation** the paper initiates or joins; (2) state how the manuscript **moves understanding beyond** the existing marketing-and-public-policy literature; (3) identify **which specific policy stakeholders** are affected and **how**. Treat this statement as the paper's thesis, not an administrative form — editors use it for desk-screening and reviewers read it first. If the statement cannot be written crisply, the problem is upstream (fit or evidence), not wording.
