Individual skill
jams-topic-selection
Use when choosing or sharpening the research question for a Journal of the Academy of Marketing Science (JAMS) manuscript — confirming it is a broad, managerially consequential marketing-science question and routing it away from sibling marketing journals. Frames the question; it does not build the theory (jams-theory-development) or run the analysis.
Journal-of-the-Academy-of-Marketing-Science-Skills/skills/jams-topic-selection/SKILL.md
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- Last checked
- Nov 9, 2026
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- Repository stars (not skill ratings)
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- Repository last updated
- Sep 27, 2026
- License
- MIT
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# Topic Selection (jams-topic-selection)
## When to trigger
- You have a marketing finding or dataset but no crisp, JAMS-sized question
- A coauthor asks "is this a JAMS paper, or does it belong at JM / JMR / Marketing Science / JCR?"
- The question feels narrow, niche, or like a single-context replication
- You can state a method but not the **marketing decision** the answer would change
## What a JAMS question looks like
JAMS is the **Academy of Marketing Science** flagship and the discipline's broad marketing-science outlet. A JAMS-grade question has three properties at once:
1. **Substantive and broad.** It speaks to one of JAMS's core domains — marketing strategy and firm performance, B2B/industrial marketing, services, retailing and channels, sales-force management, branding, innovation/NPD, the marketing–finance interface, sustainability/stakeholder marketing, or consumer behavior — not a hyper-local curiosity.