Individual skill

jppm-tables-figures

Use when building exhibits for a Journal of Public Policy & Marketing (JPP&M) manuscript — event-study and DiD displays, condition-contrast tables, subgroup forest plots, and stimuli exhibits that a policy reader can act on. Builds the exhibits; it does not produce the estimates (jppm-data-analysis).

Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-tables-figures/SKILL.md

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Sep 27, 2026
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MIT

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# Tables & Figures (jppm-tables-figures)

## When to trigger

- Tables report coefficients an academic can parse but a policy reader cannot
- The evaluation has no event-study figure showing pre-trends and dynamics
- Subgroup results for vulnerable populations are scattered across prose
- The tested label/warning/disclosure stimuli are described but never shown
- The 50-page all-inclusive cap forces you to choose which exhibits survive

## Exhibits for a dual audience

JPP&M exhibits are read by two audiences at once: methods-literate reviewers who will interrogate the identification, and policy-oriented readers (including practitioners on the editorial board) who need the decision-relevant magnitude at a glance. Every exhibit should therefore carry **two layers**: the estimation detail (specification, SEs, clustering, N) in the table body and notes, and a **decision-unit translation** — percentage points, dollars, calories, share of consumers — in the headline row, figure annotation, or note. Because the 50-page limit *includes* tables and figures at every review stage, each exhibit must displace prose, not duplicate it; move the long battery to a web appendix.
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