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jm-review-process

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Use when understanding how Journal of Marketing (JM) review and decisions work — the double-anonymized process, the Coeditor structure, the substantive-and-relevance evaluation bar, and how to read a decision letter. Explains the process and reads the letter; it does not draft the response (jm-rebuttal).

Journal-of-Marketing-Skills/skills/jm-review-process/SKILL.md

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# Review Process (jm-review-process)

## When to trigger

- Before submitting, to set realistic expectations about JM review
- A decision letter arrived and you need to interpret it before responding
- You are unsure who decides at JM and what reviewers are told to weigh
- You want to know what "conditional acceptance" triggers (replication packet)

## How JM review works

- **Double-anonymized**: identities of authors and reviewers are concealed from each other. Keep all rounds anonymized; never reveal yourself in responses or revised files.
- **Decision authority**: the handling **Editor is the final decision authority**. Under EiC Jan-Benedict E.M. Steenkamp (UNC; term began **July 1, 2025**, three-year term — verified 2026-06-22), manuscripts are handled by one of four **Coeditors** — Marc Fischer (Cologne), Kelly L. Haws (Vanderbilt), Maura L. Scott (Arizona State), Rebecca J. Slotegraaf (Indiana). Your keyword/area choices influence routing. Re-verify the live roster before naming a Coeditor.
- **What reviewers weigh**: JM's gatekeeping criterion is **substantive impact** — does the paper offer compelling new insight into an important real-world marketing question, *with* managerial/policy/societal relevance? Reviewers also screen for scope: general-management papers, methods-for-their-own-sake papers, and incremental/new-context replications are out of scope. Expect probes on identification, exact-statistic reporting, and whether the magnitude matters.
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