Individual skill

jcr-review-process

Use when understanding how Journal of Consumer Research (JCR) review and decisions work — double-anonymized review, the co-editor/AE/reviewer structure, decision letters, and what reviewers from different disciplines expect — before submitting or when a decision arrives. Sets expectations; the actual response is drafted in jcr-rebuttal.

Journal-of-Consumer-Research-Skills/skills/jcr-review-process/SKILL.md

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# Review Process (jcr-review-process)

## When to trigger

- You want to know what to expect after submitting to JCR
- A decision letter arrived and you need to read it before responding
- You are unsure who handles the manuscript and what each reviewer weighs
- You want to calibrate to JCR's developmental, multi-round culture

## How JCR review is organized

JCR uses **double-anonymized** (masked) peer review: reviewers do not see author identity and authors do not see reviewers'. Editorially, the journal is led by an **Editor in Chief** (Oleg Urminsky, Chicago Booth, term Jan 1, 2025 – Dec 31, 2028) with **Co-Editors** who handle full manuscript portfolios, **Associate Editors**, an **Editorial Review Board**, and ad hoc reviewers. As of 2026-06-22 the Co-Editors are **Jacob Goldenberg, Ellie Kyung, Meg Meloy, Daiane Scaraboto, and Stephen Spiller** (Kyung and Scaraboto joined June 2026; Giana Eckhardt stepped down). The roster is time-sensitive — re-verify the current masthead at consumerresearcher.com before relying on specific names. The precise desk-assignment/routing mechanism is **待核实** (the official pages do not describe a fixed departmental area-editor routing); in practice a co-editor takes the manuscript and assigns reviewers.

JCR's identity as a **multi-disciplinary** journal shapes the review: you may draw reviewers from psychology, anthropology, sociology, economics, marketing, or statistics, and an experimental paper and a CCT paper are held to **the same conceptual bar** — advancing, deepening, or repudiating theory about consumption — even though their evidentiary standards differ.
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