Individual skill
jams-tables-figures
Use when building exhibits for a Journal of the Academy of Marketing Science (JAMS) manuscript — the conceptual model figure, measurement and structural tables, interaction/simple-slopes plots, and managerial summary exhibits in APA style. Makes each exhibit self-contained and decision-relevant; it does not write the surrounding prose (jams-writing-style).
Journal-of-the-Academy-of-Marketing-Science-Skills/skills/jams-tables-figures/SKILL.md
Source commit 932eb23331721b16e967c59f093781be1928b498
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- Last checked
- Nov 9, 2026
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- Sep 27, 2026
- License
- MIT
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# Tables & Figures (jams-tables-figures)
## When to trigger
- The conceptual model figure is missing, cluttered, or inconsistent with the hypotheses
- Measurement and structural results are crammed into one unreadable table
- Interaction or mediation results need a clear plot
- Exhibits report significance but not the managerial magnitude
## The exhibits a JAMS paper is expected to carry
JAMS papers have a recognizable exhibit grammar. Build these deliberately:
1. **Conceptual model figure.** Almost every framework paper opens its empirics with a drawn nomological net — boxes for constructs, arrows labeled H1…Hk, mediators and moderators positioned correctly. The figure must match the hypotheses *exactly*; a mismatch between the model figure and the hypothesis list is a classic reviewer catch.