Individual skill
jams-literature-positioning
Use when staking a Journal of the Academy of Marketing Science (JAMS) manuscript's contribution against the marketing literature — locating it in the right stream, defending against "incremental / new-context," and citing the substantive canon the editor and reviewers expect. Positions the contribution; it does not state it in one sentence (jams-contribution-framing) or build the theory (jams-theory-development).
Journal-of-the-Academy-of-Marketing-Science-Skills/skills/jams-literature-positioning/SKILL.md
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- Last checked
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# Literature Positioning (jams-literature-positioning)
## When to trigger
- The contribution relative to prior marketing work is fuzzy or overstated
- A reviewer is likely to say "we already knew this" or "this is X in a new setting"
- You are unsure which literature stream owns the conversation you are entering
- The reference list is thin on the substantive canon a JAMS area editor would expect
## Find the conversation, then locate the gap
JAMS is broad, so the first positioning move is naming **which marketing-science stream** the paper joins — strategy/performance, B2B/channels, services, retailing, sales, branding, innovation, marketing–finance, sustainability, or consumer behavior — and reading the gap *inside that stream*. A contribution that floats above all streams reads as unmoored; a contribution buried in one narrow niche reads as incremental. JAMS wants the paper sitting at a **live, consequential edge of an established conversation**.
Position on three axes at once: