Individual skill

mksc-literature-positioning

Use when positioning a Marketing Science manuscript in its literature — locating the contribution among structural and analytical modeling precedents and the relevant substantive stream (pricing, advertising/digital, channels/retail, branding, platforms, analytics), and disclosing self-overlap. Positions the paper; it does not state the headline contribution (mksc-contribution-framing).

Marketing-Science-Skills/skills/mksc-literature-positioning/SKILL.md

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# Literature Positioning (mksc-literature-positioning)

## When to trigger

- The intro reads as "no one has modeled X" (gap-spotting) rather than joining a modeling conversation
- You are unsure which precedent papers define your model's baseline
- Reviewers may say "this is a small extension of an existing model"
- You build on your own prior work and must disclose how this paper goes beyond it

## Position on two axes at once

A Marketing Science paper sits at the intersection of a **modeling lineage** and a **substantive stream**. Make both explicit.

1. **Modeling lineage.** Which model is your baseline — a BLP-style demand system, a dynamic discrete-choice model, a channel/Stackelberg pricing game, an auction or search model? State what you add to it (a new mechanism, richer dynamics, a novel identification strategy, a tractable closed form) and why prior models could not answer your question.
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