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jim-contribution-framing

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Use when articulating what a Journal of International Marketing (JIM) manuscript contributes — converting results into theory advances for international marketing and decisions for border-crossing managers, and defending against the "context extension" verdict. It frames the payoff; jim-writing-style polishes the prose.

Journal-of-International-Marketing-Skills/skills/jim-contribution-framing/SKILL.md

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Nov 9, 2026

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Sep 27, 2026
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MIT

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# Contribution Framing (jim-contribution-framing)

## When to trigger

- The findings are solid but the contribution paragraphs read as a results summary
- Someone on the team describes the paper as "X, but international"
- The implications section advises managers to "consider cultural differences"
- An Insight-format submission (<4,000 words) must justify itself on one finding

## JIM's double gate

A JIM contribution has to clear two bars at once, and the first is the journal's signature:

1. **Theory bar: the international dimension must have *changed* the theory.** After your study, what do we now understand about the mechanism that a purely domestic research program could never have revealed? Acceptable shapes: a boundary condition that redraws where a "universal" mechanism holds; a reconciliation of conflicting country-specific findings via a theorized moderator; a construct or mechanism that only exists across borders (globalness perceptions, psychic distance, export capabilities). If the honest answer is "the theory survived intact in more countries," you have a robustness note, not a JIM contribution — return to `jim-theory-development`.
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