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jmr-workflow

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Use when deciding which jmr-* sub-skill to invoke next, or when sequencing manuscript work from topic selection through rebuttal for a Journal of Marketing Research (JMR) manuscript. Routes — it does not replace — the specialized skills, and classifies the paper as behavioral, modeling/econometric, or a methods contribution.

Journal-of-Marketing-Research-Skills/skills/jmr-workflow/SKILL.md

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# Journal of Marketing Research Workflow (jmr-workflow)

## Overview

This is the router. It does not replace any specialized skill; it tells you **which jmr-* skill to use right now** for your JMR manuscript.

Default assumption: unless the user says otherwise, treat the target as JMR — the American Marketing Association's (AMA) methods- and modeling-forward flagship, published by SAGE. JMR covers the **full spectrum of marketing topics with an emphasis on methodological rigor** and welcomes a **wide variety of data and methodological approaches**. Its defining feature is methodological pluralism *within one journal*: lab and field **experiments** in consumer behavior sit alongside **econometric and structural/analytical marketing-science modeling**, plus dedicated **methods contributions**. JMR enforces a **dual bar** — a manuscript must clear *both* a methodological-rigor bar *and* a substantive/theoretical-contribution bar — which distinguishes it from the more managerial *Journal of Marketing*.

First routing question: **which genre is this paper?** Behavioral (experiments + process), modeling/econometric (causal identification or structural estimation), or a methods paper (a new estimator/measure). The genre determines how `jmr-theory-development`, `jmr-methods`, and `jmr-data-analysis` are applied.

> Editor transition: Rebecca Hamilton (Georgetown) is EIC through 30 June 2026; Raphael Thomadsen's incoming team (Washington University in St. Louis, 2026–2029) has processed new manuscripts since 1 April 2026 — authors submitting now are effectively handled by the incoming team. Verify the masthead at ama.org.

## When to trigger
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