Individual skill

jim-data-analysis

Use when estimating and reporting results for a Journal of International Marketing (JIM) manuscript — measurement-invariance testing (MGCFA/alignment), multilevel models with country-level predictors, multi-group SEM, and multi-country panels. It executes and reports; jim-methods designed the study.

Journal-of-International-Marketing-Skills/skills/jim-data-analysis/SKILL.md

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Repository last updated
Sep 27, 2026
License
MIT

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# Cross-National Data Analysis (jim-data-analysis)

## When to trigger

- Multi-country data are in and the invariance battery must be run before anything else
- Country-level moderators need estimating (HLM, multi-group SEM, cross-level interactions)
- Latent means or path coefficients are about to be compared across countries
- A reviewer writes "the cross-national comparisons are not interpretable as reported"

## Invariance first — nothing compares until it passes

Run the MGCFA ladder per construct, in order, and report every rung:

| Step | Constraint added | Licenses you to… |
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