Individual skill
marketing-science
Use when targeting Marketing Science or deciding whether a quantitative-marketing manuscript fits this venue. Encodes the journal's fit, framing, method-and-evidence bar, house style, official-submission re-check, and desk-reject heuristics.
English-SocialScience-Journal-Skills/skills/marketing-science/SKILL.md
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- Last checked
- Nov 9, 2026
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- Repository last updated
- Sep 27, 2026
- License
- MIT
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# Marketing Science (marketing-science)
## Journal positioning
Marketing Science is the INFORMS flagship for quantitative marketing and an FT50 venue. It publishes analytical models and structural/empirical industrial-organization studies of markets, firms, and consumers — econometric and game-theoretic modeling at the marketing–economics interface. The defining taste is a rigorous formal contribution: a model that yields non-obvious, testable, or managerially relevant implications, or an empirical IO study with credible identification of demand, supply, or strategic interaction. Readership is the quantitative-marketing and marketing-economics community.
This skill is a **fit / venue-selection / re-framing** tool. It does not replace the journal's current official submission guidelines. Before submitting, re-check the live author instructions on the INFORMS site and the submission system.
## When to trigger
- The author names Marketing Science (or the INFORMS / FT50 quantitative-marketing tier) as the venue.
- An analytical-modeling, structural-econometric, or empirical-IO marketing paper needs positioning for the quantitative wing of the field.
- An economics-flavored marketing paper (pricing, advertising, competition, platforms) needs framing as a marketing-science contribution.
- The author needs Marketing Science's desk-reject risks and a credible JMR / JM / management-science / economics alternative list.