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jbv-methods

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Use when designing or defending the research design for a Journal of Business Venturing (JBV) manuscript — matching a methodologically pluralistic but theory-first approach (venture panels, experiments, qualitative process work, mixed methods) to an entrepreneurial question, and handling selection, survival, and novel-dataset issues. Designs the study; it does not estimate it (jbv-data-analysis) or frame the contribution (jbv-contribution-framing).

Journal-of-Business-Venturing-Skills/skills/jbv-methods/SKILL.md

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# Methods & Research Design (jbv-methods)

## When to trigger

- You are choosing a design and unsure which fits a venture-creation question
- The design may not let you observe the entrepreneurial process you theorize
- A reviewer flags selection into entrepreneurship, survivorship bias, or sample novelty
- You are weighing qualitative process work, experiments, archival venture panels, or mixed methods

## JBV is methodologically pluralistic — but theory-first

JBV prizes a clear, substantive **theoretical contribution to entrepreneurship** over any single method. Well-executed qualitative, conceptual, quantitative, and mixed-method studies are equally welcomed; the unifying demand is that the work advance theory about the entrepreneurial phenomenon, not merely apply a method. Choose the design that can actually test or build your theory:

| Entrepreneurial question / claim                         | Fitting design                                                   |
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