Individual skill

jim-literature-positioning

Use when locating a Journal of International Marketing (JIM) manuscript inside the international marketing literature — mapping the conversation, building the positioning table, and pre-empting the "incremental extension" verdict. It positions the claim; jim-contribution-framing writes the payoff.

Journal-of-International-Marketing-Skills/skills/jim-literature-positioning/SKILL.md

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Last checked: Nov 9, 2026

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Repository stars (not skill ratings): 1,405
Repository last updated: Sep 27, 2026
License: MIT

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# Literature Positioning (jim-literature-positioning)

## When to trigger

- The front end lists citations but does not name the conversation being advanced
- A reviewer could plausibly write "this is Cavusgil and Zou with newer data"
- The related-work section reads as an undergraduate survey of international marketing
- Coauthors disagree about which literature the paper primarily speaks to

## Name the conversation, then the vacancy

A JIM front end must do two things in order: identify the **specific stream** within international marketing the paper joins, and show the **vacancy** in that stream the paper fills. Streams have recognizable anchors — use them:

- **Export marketing & performance:** the strategy–performance tradition since Cavusgil and Zou (1994, *JM*) and the performance-measurement discipline of Katsikeas, Leonidou, and Morgan (2000, *JAMS*); capability extensions in Morgan, Katsikeas, and Vorhies (2012, *JAMS*).