Individual skill
mksc-tables-figures
Use when building the exhibits for a Marketing Science manuscript — estimate tables, model-fit tables, comparative-statics figures, and counterfactual/policy-simulation exhibits in INFORMS house style. Designs the exhibits; it does not run the estimation (mksc-data-analysis) or write the prose (mksc-writing-style).
Marketing-Science-Skills/skills/mksc-tables-figures/SKILL.md
Source commit 932eb23331721b16e967c59f093781be1928b498
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- academic-writing Repository topic
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# Tables & Figures (mksc-tables-figures)
## When to trigger
- Estimate or counterfactual tables are cluttered or not self-explanatory
- Comparative statics / elasticities are buried in text instead of an exhibit
- A figure does not make the model's mechanism or policy result legible
- Exhibits are off INFORMS house style
## The exhibits a modeling paper needs
A Marketing Science paper is read through its model and its counterfactuals, so the core exhibits differ from an experiments paper:
- **Estimates table.** Structural parameters (preferences, dynamics, supply) with standard errors; group by demand vs. supply; label normalizations. Report elasticities (own/cross-price) and implied margins, not just raw coefficients.