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mksc-workflow

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Use when deciding which mksc-* sub-skill to invoke next, or when sequencing a Marketing Science manuscript from modeling-driven topic selection through R&R rebuttal. Routes — it does not replace — the specialized skills.

Marketing-Science-Skills/skills/mksc-workflow/SKILL.md

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# Marketing Science Workflow (mksc-workflow)

## Overview

This is the router. It does not replace any specialized skill; it tells you **which mksc-* skill to use right now** for your Marketing Science manuscript.

Default assumption: unless told otherwise, the target is **Marketing Science**, the flagship quantitative-marketing journal of the INFORMS Society for Marketing Science (ISMS), published by INFORMS. Its editorial statement says it "focuses primarily on articles that answer important research questions in marketing using mathematical modeling." The dominant genres are **structural econometric models** and **analytical (game-theoretic) models**; econometrics, ML, surveys, and experiments are welcome only when they develop, test, or rigorously apply a formal model. The non-negotiable bar is therefore: an important marketing question answered through a model, not a reduced-form correlation. Senior Editors and Associate Editors (not standing departmental Area Editors) route the paper; the editor and reviewers will press equally on "does the model identify the effect?" and "what do we learn about marketing?"

> Editor-in-Chief: Puneet Manchanda (Michigan Ross), term Jan 1 2025–Dec 31 2027 (renewable through 2030), succeeding Olivier Toubia. Verify the masthead at the editorial-board page; fees and limits change.

## Routing table

| Current symptom                                                  | Next skill                   |
|------------------------------------------------------------------|------------------------------|
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