Menu

Individual skill

jm-writing-style

0upvotes

Use when polishing the prose of a Journal of Marketing (JM) manuscript — front-loading the substantive argument, writing for a general managerial-and-scholarly audience, and conforming to AMA author-date house style and formatting. Polishes the writing; it does not build the contribution (jm-contribution-framing) or run the submission preflight (jm-submission).

Journal-of-Marketing-Skills/skills/jm-writing-style/SKILL.md

Read pinned source

Source commit 932eb23331721b16e967c59f093781be1928b498

What was checked

Matches the observed repository HEAD
Yes
Scanner rules are current
No
Repository scan complete
No
Skill scan complete
Yes
Observed behavior
Not checked yet
Last checked
Nov 9, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

Install this skill

Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.

An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.

Repository context

Repository stars (not skill ratings)
1,411
Repository last updated
Sep 27, 2026
License
MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

Files and excerpt

File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.

Browse files
Read excerpt

# Writing Style, General-Audience (jm-writing-style)

## When to trigger

- The contribution and exhibits are settled and the prose needs polishing
- The intro buries the substantive question under literature or method
- The writing reads as a specialist memo, not a general-marketing-audience paper
- Citations and formatting need to be brought to AMA house style

## Write for JM's audience: scholarly *and* practical

JM is a **general-audience** journal whose readers include scholars, educators, managers, policy makers, consumers, and other societal stakeholders. Its mission is to be a **bridge between the scholarly and the practical**. So the prose must make a substantive marketing question and its managerial stakes legible to a broad reader — not only to specialists in your subarea. Lead with the **phenomenon and the question**, make the **managerial relevance** visible early, and keep the conceptual and statistical machinery in service of the substantive story. Write for clarity and consequence: complex analysis belongs only where it advances the real-world marketing insight.

## Front-load the argument
Back to top