Individual skill

jim-tables-figures

Use when building or pruning the exhibits of a Journal of International Marketing (JIM) manuscript — the invariance table, per-country descriptives, cross-level model figures, and fitting everything inside the 50-page all-inclusive cap. It shapes exhibits; jim-data-analysis produced the numbers.

Journal-of-International-Marketing-Skills/skills/jim-tables-figures/SKILL.md

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Nov 9, 2026

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Sep 27, 2026
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MIT

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# Tables, Figures & the Page Budget (jim-tables-figures)

## When to trigger

- Results exist but the exhibit set has not been designed as a set
- The manuscript is over the 50-page all-inclusive limit and something must move or die
- A reviewer says the country comparisons are impossible to follow
- Tables were pasted from software output and still look like it

## The exhibit spine of a multi-country JIM paper

In reading order, the set most JIM empirical papers need:

1. **Conceptual model figure.** Boxes at labeled levels; the country-level moderator drawn at its own level with the cross-level arrow hitting the *path*, not the box. Hypothesis numbers on the arrows. A reader should reconstruct every hypothesis from this figure alone.
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