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smj-methods

Use when designing the research method for a Strategic Management Journal (SMJ) manuscript — sample, unit of analysis, measures, and the identification strategy. Designs the study; estimation and endogeneity execution live in smj-data-analysis.

Strategic-Management-Journal-Skills/skills/smj-methods/SKILL.md

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# Research Design & Methods (smj-methods)

## When to trigger

- Sample, time window, and unit of analysis are not yet pinned down
- Measures (especially of performance and of the strategic choice) are not validated
- You have not yet chosen an identification design for a causal claim
- You are deciding between quantitative panel work, a natural experiment, qualitative theory-building, or formal modeling

## Design families SMJ publishes

| Family                         | Best for                                                     |
|--------------------------------|--------------------------------------------------------------|
| Panel econometrics (firm/BU)   | Performance consequences of strategic choices over time      |
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