Individual skill
jcr-writing-style
Use when polishing the prose of a Journal of Consumer Research (JCR) manuscript — front-loading the consumer insight, writing for an interdisciplinary readership, and conforming to JCR/Chicago house style, the 200-word abstract, and double-anonymized anonymization. Late-stage polish; do not use it to rescue a thin contribution (jcr-contribution-framing).
Journal-of-Consumer-Research-Skills/skills/jcr-writing-style/SKILL.md
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- Last checked
- Nov 9, 2026
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- Sep 27, 2026
- License
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# Writing Style (jcr-writing-style)
## When to trigger
- The argument is buried under jargon or a long literature wind-up
- A reviewer from another discipline says the paper is hard to follow
- You are finalizing the abstract, headings, and references before submission
- You need to confirm Chicago house style and complete anonymization
## Write for an interdisciplinary consumer-research reader
JCR's audience spans **psychology, anthropology, sociology, economics, marketing, statistics, and communication**, and the journal is governed by a Policy Board of ~11 sponsoring societies. Your prose must be legible to readers outside your own subfield: define field-specific terms, lead with the **consumption phenomenon and the insight** rather than the method, and avoid in-group shorthand that excludes half the readership. An experimentalist should follow a CCT paper's argument and vice versa.
Front-load the contribution. The opening should make the consumer-behavior question, the conceptual stakes, and the "what we learn" vivid before the reader reaches the studies. Carry one explicit contribution sentence into the introduction and discussion (see `jcr-contribution-framing`).