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jcp-writing-style

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Use when writing or revising the prose of a Journal of Consumer Psychology (JCP) manuscript — the process-led intro, the abstract, the theory build, and the APA-style voice — so the mechanism, not the effect, is the story. Polishes the writing; it does not change the design or analysis.

Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style/SKILL.md

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Nov 9, 2026

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Sep 27, 2026
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# Writing Style (jcp-writing-style)

## When to trigger

- The introduction opens with an effect or a context, not the psychological process
- The abstract reports "X affects Y" and never names the mechanism
- The theory section reads as a literature list rather than an argument toward a mediator
- Reviewers say the paper is "hard to follow" or "the contribution is buried"
- The prose is the bottleneck — but only after design and process evidence are stable

## Write the mechanism as the protagonist

JCP papers are stories about the **consumer's mind**. The reader should learn, early, *which mental process* the paper is about and *why it matters* — then watch each study tighten the case. The house voice is APA-scientific: precise, hypothesis-driven, economical. Unlike JCR's longer, more discursive intros, JCP prose is tight and process-forward, and the Research Report format (<4,000 words; 检索于 2026-06；以官网为准) rewards severe economy. Do the writing **last**: an intro that promises a mechanism cannot be finalized until the mediation/moderation evidence is settled.
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