Individual skill
jm-rebuttal
Use when planning a revision and drafting the point-by-point response letter for a Journal of Marketing (JM) R&R — prioritizing the Coeditor's decisive concerns, strengthening substantive novelty and managerial relevance, and keeping the double-anonymized rules. Plans and drafts the response; it does not interpret the original decision (jm-review-process).
Journal-of-Marketing-Skills/skills/jm-rebuttal/SKILL.md
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- Last checked
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# R&R Revision & Response (jm-rebuttal)
## When to trigger
- You received a JM major/minor revision and need a plan and a response letter
- A reviewer challenged the **substantive contribution**, **relevance**, or **identification**
- You must revise *before* writing the response (do not draft the letter on an unrevised paper)
- A subsequent round arrived and you need to show movement since the last revision
## Sequence: revise first, then respond
JM R&Rs are developmental and often multi-round. Revise the manuscript first; the response letter documents changes that already exist. Lead the work with the **Coeditor's decisive concerns** — at JM these almost always include the two gatekeeping bars: **substantive novelty** (compelling new insight, not a new-context replication) and **managerial/policy/societal relevance**. A revision that polishes peripheral points but leaves a gatekeeping concern unaddressed will not advance.
## Build the response letter