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jim-workflow

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Use when starting or unblocking a Journal of International Marketing (JIM) manuscript and you need to pick the right jim-* sub-skill for the current stage, from first idea through the response letter. It routes to the specialist skills; it does not do their work.

Journal-of-International-Marketing-Skills/skills/jim-workflow/SKILL.md

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# JIM Workflow Router (jim-workflow)

## Overview

Router skill for manuscripts aimed at the *Journal of International Marketing* (JIM) — the American Marketing Association's specialist top journal for **international marketing**, published quarterly by **SAGE** (ISSN 1069-031X print / 1547-7215 online; founded 1993 by S. Tamer Cavusgil). Editor-in-Chief: **Ayşegül Özsomer** (Koç University), in office since 2024 — re-check the masthead on ama.org before relying on it (checked 2026-07-16). Submission runs through **ScholarOne** (mc.manuscriptcentral.com/ama_jim), review is **double-anonymized**, the abstract cap is **200 words**, and the whole manuscript — title through print appendices — must fit **50 formatted pages**.

What makes JIM unlike its AMA siblings (JM, JMR, JPP&M) is a single gate every paper must clear: the **international dimension has to be the theoretical engine**, not the setting. Crossing a border must change the theory — through cultural, institutional, or economic variation across countries — and the empirics must earn cross-national comparison, usually via multi-country data with **measurement invariance** evidence. A solid domestic study relabeled "…in emerging markets" is the house desk-reject.

## When to trigger

- A user asks "where do I start?" or "what's next?" on a JIM-bound project
- A draft is stuck and nobody can name the binding constraint
- The team is debating JIM vs. JIBS, International Marketing Review, or Journal of Marketing
- A decision letter from JIM has arrived and revision work needs sequencing
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