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jmr-review-process

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Use when understanding how the Journal of Marketing Research (JMR) review process works — initial editorial evaluation and possible desk rejection, double-anonymized review, the EIC-plus-Coeditor domain-routing model, the requirement of two independent reviews to reach a Revise/Accept decision, and how to read a JMR decision letter. Sets expectations; jmr-rebuttal drafts the response.

Journal-of-Marketing-Research-Skills/skills/jmr-review-process/SKILL.md

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# Understanding the JMR Review Process (jmr-review-process)

## When to trigger

- Before submitting, to set realistic expectations for timing and decisions
- After a decision letter, to interpret what the editor and reviewers are signaling
- You are unsure how JMR routes papers or how many reviews are required
- You want to understand the difference between a desk reject and a post-review reject

## How JMR routing works

JMR uses an **EIC + Coeditor** model. A single **Editor-in-Chief** oversees a panel of **Coeditors** (currently four; the incoming 2026–2029 team has five) who handle manuscripts by **methodological/substantive domain**, alongside **Associate Editors** and an **Editorial Review Board**. This is analogous to INFORMS-style departmental routing, but organized around methodological/substantive domains rather than fixed departments. Practical implication: your domain keywords and article type at submission influence which Coeditor/AE your paper reaches, so choose them to land with an expert in your area. JMR does **not** publish a by-domain routing chart, so treat this routing guidance as a masthead-based inference rather than an official AMA rule.

> Transition note: Rebecca Hamilton (Georgetown) is EIC of record through 30 June 2026; Raphael Thomadsen's incoming team (WashU) has handled **new** submissions since 1 April 2026. Authors submitting now are effectively reviewed by the incoming team.
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