Individual skill

jbv-writing-style

Use when polishing the prose of a Journal of Business Venturing (JBV) manuscript — front-loading the entrepreneurial phenomenon, writing for a multidisciplinary audience, honoring JBV's openness to narrative/interpretive voice, and applying Elsevier reference conventions and a ≤250-word abstract. Late-stage polish; do not use as a substitute for a real entrepreneurship-theory contribution (jbv-contribution-framing).

Journal-of-Business-Venturing-Skills/skills/jbv-writing-style/SKILL.md

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Network or broad shell
Last checked
Nov 9, 2026

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Repository last updated
Sep 27, 2026
License
MIT

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# Writing Style (jbv-writing-style)

## When to trigger

- The prose buries the entrepreneurial phenomenon under jargon or method detail
- The paper reads as written for one discipline only
- You are tightening the abstract, intro, and discussion before submission
- A reviewer says the argument is "hard to follow" or "the entrepreneurship is lost"

## Phenomenon-forward writing

JBV is phenomenon-driven, so the writing must put the **entrepreneurial phenomenon first**:

- **Open on the phenomenon**: the first paragraph should make a reader feel the entrepreneurial puzzle (a venture-creation tension, a founder/investor decision under uncertainty), not open on a literature gap or a method.
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