Individual skill
jim-methods
Use when designing a multi-country or cross-cultural study for a Journal of International Marketing (JIM) manuscript — country selection, sampling and translation equivalence, measurement-invariance planning, cross-cultural experiments, and export/entry-mode secondary data. It designs; jim-data-analysis estimates and reports.
Journal-of-International-Marketing-Skills/skills/jim-methods/SKILL.md
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# Multi-Country Research Design (jim-methods)
## When to trigger
- Countries, samples, or data sources are being chosen for a JIM-bound study
- Scales developed in one language are about to be fielded in others
- A cross-cultural experiment or an export panel is on the table
- A reviewer asks why *these* countries, or whether samples are comparable
## Country selection is a theoretical act
Countries are your levels of the theoretical variable — pick them the way an experimentalist picks conditions:
- **Theory-driven contrast.** Choose countries that sit far apart on the focal dimension (e.g., high vs. low uncertainty avoidance; strong vs. weak contract enforcement) while as similar as possible on rivals. Two well-chosen countries beat six convenient ones.