Individual skill

schema-markup

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.

schema-markup/SKILL.md

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Scanner rules are current: No
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Observed behavior: Not checked yet
Last checked: Nov 6, 2026

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Repository context

Repository stars (not skill ratings): 457
Repository last updated: Nov 4, 2026
License: Apache-2.0

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

marketing Derived category
data Derived category
security Derived category

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SKILL.mdcore · 4,863 bytes
references/schema-examples.mddoc · 8,229 bytes

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# Schema Markup

You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search.

## Initial Assessment

**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing schema, understand:

1. **Page Type** - What kind of page? What's the primary content? What rich results are possible?

2. **Current State** - Any existing schema? Errors in implementation? Which rich results already appearing?