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# Social Content Performance

## Scope the question

- For a caption or hashtag request with no analysis question, write from the user's brief and the material they supply, return the draft and stop. Do not fetch account data or establish a reporting period for this branch. The remaining analysis steps apply only to performance questions.

- For a performance question, identify the network, the account and what the user wants to learn, such as which posts reached the most people, how a launch landed or what to post next. Settle the reporting period and timezone before fetching anything.

- Analyze only accounts the user manages. Take the account from the connector's own account list, ask which one to use when several fit, and stop when a named account is not returned rather than substituting another.

- Comparisons with competitors, peers or industry norms use Social Competitor Analysis, which `muse.skill_search` finds when this session has it. Public figures cannot fill a gap in the user's private metrics.

## Gather the evidence

- Retrieve the posts in scope with their publication times and permalinks, then the metrics the question needs. Preserve each connector's returned metric display names exactly rather than replacing them with generic labels or labels from memory.
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