Individual skill

dumbify

Use when writing or auditing content that has to be easy to follow — explainer reels, teaching carousels, how-to scripts, any piece that teaches or explains something — or when a draft feels dense, jargony, high-effort, or hard to follow. Lowers reading level and mental load so people keep watching and reading. Pairs with the other writing skills in this pack.

dumbify/SKILL.md

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Jun 20, 2026
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# Dumbify

People don't churn because content is too simple. They churn because following it is **too much work.** Every bit of mental effort — a fancy word, a nested sentence, undefined jargon — is a reason to swipe away. This skill cuts that effort.

**Target: ~8th-grade reading level for the body, ~6th for hooks.** Easy to follow = low strain = high retention.

## Simple language, not simple ideas

You are lowering the **reading level**, not dumbing down the thinking. The idea can be sophisticated; the words shouldn't be. **Simple ≠ simplistic.** A sharp 13-year-old should be able to *follow* it — that doesn't mean the insight is for 13-year-olds.

## Where it earns its keep

- **High value:** explainers, educational/teaching content, how-to, anything on a technical, financial, or abstract topic. This is where dense writing kills retention.
- **Low value:** already-conversational captions, short hooks, casual personal stories — these come out simple naturally. Don't force this skill where there's nothing to simplify.
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