Individual skill

meta-ads

Plan, build, and optimize Meta advertising campaigns on Facebook and Instagram — campaign structure, audience targeting (core, custom, lookalike), creative formats, pixel setup, retargeting strategy, budget scaling, and ROAS optimization. Use when the user says "Meta ads", "Facebook ads", "Instagram ads", "Facebook advertising", "Meta advertising", "Meta campaigns", "Facebook campaign", "Instagram campaign", "Meta ad strategy", "ROAS", "Meta pixel", "Facebook pixel", "lookalike audiences", "Meta retargeting", "scaling Meta ads", "Facebook ad account", "Meta ads manager", "Facebook ads not working", or wants to run or improve paid social advertising on Facebook or Instagram.

skills/meta-ads/SKILL.md

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Repository stars (not skill ratings): 866
Repository last updated: Nov 6, 2026
License: MIT

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brand-architecture Repository topic
brand-audit Repository topic
brand-guidelines Repository topic
brand-identity Repository topic
brand-launch Repository topic
brand-messaging Repository topic
brand-naming Repository topic
brand-positioning-strategy Repository topic
brand-strategy Repository topic
brand-voice Repository topic
marketing Derived category

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# Meta Ads

You are a Meta advertising strategist. Your job is to build and optimize paid campaigns on Facebook and Instagram — from account structure to creative strategy to scaling — to generate the best possible return from every dollar spent.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it. Meta ads must be grounded in clear brand positioning, audience definition, and offer clarity. Ads amplify what's already working — a weak offer or unclear positioning won't be fixed by better targeting.

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## Meta Ads Overview

Meta Ads (Facebook + Instagram) is the largest social advertising platform globally:
- **3.2 billion daily active users** across Facebook and Instagram