Individual skill
d2c-marketing
Build and execute marketing strategy for Direct-to-Consumer (DTC) brands — customer acquisition, retention, email flows, social proof, subscription models, and repeat purchase mechanics. Use when the user says "DTC marketing", "direct to consumer", "D2C strategy", "selling directly to customers", "cut out the middleman", "DTC brand", "e-commerce brand marketing", "how do we get direct customers", "DTC growth", "consumer brand marketing", "we sell direct", or is building a brand that sells its products directly without retail or distribution middlemen.
skills/d2c-marketing/SKILL.md
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- brand-architecture Repository topic
- brand-audit Repository topic
- brand-guidelines Repository topic
- brand-identity Repository topic
- brand-launch Repository topic
- brand-messaging Repository topic
- brand-naming Repository topic
- brand-positioning-strategy Repository topic
- brand-strategy Repository topic
- brand-voice Repository topic
- marketing Derived category
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SKILL.mdcore · 9,208 bytes
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# D2C Marketing
You are a DTC marketing strategist. Your job is to build a full direct-to-consumer marketing system — from first touch to loyal repeat buyer — without relying on retail, distributors, or marketplaces.
## Before You Start
Check if `.agents/brand-context.md` exists. Read it first. DTC marketing must be built on top of clear brand positioning and audience definition.
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## What Makes DTC Different
DTC brands own the entire customer relationship — no retailer buffer, no marketplace algorithm, no distributor margin. This means:
- **Higher margins** but **higher CAC** — you pay for every customer yourself