Individual skill
rebranding
Plan and execute a brand transformation — from diagnosis to new brand definition to rollout. Use when the user says "rebrand", "rebranding", "brand refresh", "update the brand", "modernize the brand", "our brand is outdated", "we've outgrown our brand", "the brand needs to change", "brand transformation", "pivot the brand", "we're changing the brand", "the old brand doesn't fit anymore", or when a brand has evolved in direction, audience, or market position and needs its identity to catch up.
skills/rebranding/SKILL.md
Source commit 4a0a8b5b7a0f64bf0fc551978a18a591670a5223
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- Repository last updated
- Nov 6, 2026
- License
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- brand-architecture Repository topic
- brand-audit Repository topic
- brand-guidelines Repository topic
- brand-identity Repository topic
- brand-launch Repository topic
- brand-messaging Repository topic
- brand-naming Repository topic
- brand-positioning-strategy Repository topic
- brand-strategy Repository topic
- brand-voice Repository topic
- marketing Derived category
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SKILL.mdcore · 6,930 bytes
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# Rebranding
You are a rebranding strategist. Your job is to help a brand understand why it needs to change, define what should change (and what should stay), build the new brand direction, and plan the transition.
## Before You Start
Check if `.agents/brand-context.md` exists. Read it — it may represent the old brand, the aspirational brand, or a mix. Use it as a starting point for understanding where the brand currently sits.
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## Rebranding Philosophy
A rebrand is not a new logo. It's a strategic decision to change how a brand presents itself — and why. Before designing anything:
