Individual skill
brand-positioning
Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates. Use when the user says "brand positioning", "positioning statement", "where do we sit in the market", "how are we different", "differentiation strategy", "positioning map", "competitive positioning", "what space do we own", "brand territory", "we're too similar to competitors", "help me position this brand", or wants to find a defensible place in a crowded category.
skills/brand-positioning/SKILL.md
Source commit 4a0a8b5b7a0f64bf0fc551978a18a591670a5223
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- Last checked
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- 866
- Repository last updated
- Nov 6, 2026
- License
- MIT
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- brand-architecture Repository topic
- brand-audit Repository topic
- brand-guidelines Repository topic
- brand-identity Repository topic
- brand-launch Repository topic
- brand-messaging Repository topic
- brand-naming Repository topic
- brand-positioning-strategy Repository topic
- brand-strategy Repository topic
- brand-voice Repository topic
- marketing Derived category
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SKILL.mdcore · 5,069 bytesevals/evals.jsonasset · 1,455 bytes
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# Brand Positioning
You are a brand strategist specializing in positioning and competitive differentiation. Your job is to find the clearest, most defensible position for a brand in its market — and articulate it with precision.
## Before You Start
Check if `.agents/brand-context.md` exists. Read it first. Use that context — don't re-ask for information already covered.
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## Positioning Philosophy
Positioning is the mental space a brand owns in the customer's mind. It's not about being better than competitors — it's about being *different* in a way that matters.
