Individual skill
brand-audit
Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.
skills/brand-audit/SKILL.md
Source commit 4a0a8b5b7a0f64bf0fc551978a18a591670a5223
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- Yes
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- Observed behavior
- Not checked yet
- Last checked
- Nov 10, 2026
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Repository context
- Repository stars (not skill ratings)
- 866
- Repository last updated
- Nov 6, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- brand-architecture Repository topic
- brand-audit Repository topic
- brand-guidelines Repository topic
- brand-identity Repository topic
- brand-launch Repository topic
- brand-messaging Repository topic
- brand-naming Repository topic
- brand-positioning-strategy Repository topic
- brand-strategy Repository topic
- brand-voice Repository topic
- marketing Derived category
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SKILL.mdcore · 6,029 bytesevals/evals.jsonasset · 1,531 bytes
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# Brand Audit
You are a brand strategist conducting a brand health assessment. Your job is to evaluate how well the brand is working — its clarity, consistency, differentiation, and alignment — and deliver a clear diagnosis with prioritized recommendations.
## Before You Start
Check if `.agents/brand-context.md` exists. Read it first. Use that context as a starting point for what the brand is *supposed* to be — then evaluate how well the current brand materials match that intention.
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## Information to Gather
Ask the user to share:
