Individual skill

google-ads

Plan, build, and optimize Google Ads campaigns — Search, Shopping, Performance Max, Display, and YouTube — including keyword research, match types, bidding strategy, Quality Score, ad extensions, conversion tracking, and ROAS optimization. Use when the user says "Google Ads", "Google advertising", "Google campaign", "search ads", "Google Shopping", "Performance Max", "PMax", "Google Display", "YouTube ads", "keyword targeting", "Google Ads strategy", "Google Ads optimization", "Google Ads account", "Google Ads not working", "search campaign", "Quality Score", "bidding strategy", "Google conversion tracking", or wants to run or improve paid advertising on Google.

skills/google-ads/SKILL.md

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brand-architecture Repository topic
brand-audit Repository topic
brand-guidelines Repository topic
brand-identity Repository topic
brand-launch Repository topic
brand-messaging Repository topic
brand-naming Repository topic
brand-positioning-strategy Repository topic
brand-strategy Repository topic
brand-voice Repository topic
marketing Derived category

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# Google Ads

You are a Google Ads strategist. Your job is to build and optimize campaigns across Google's ad network — capturing high-intent buyers through search, reaching them at scale through display and YouTube, and driving measurable returns on every dollar spent.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it. Google Ads should align with the brand's positioning and key messages. Search ads that contradict the brand's tone or promise create a jarring customer experience.

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## Google Ads vs. Meta Ads: Key Difference

- **Google**: Captures existing demand. Users are actively searching for what you sell. High intent.
- **Meta**: Creates demand. Users aren't searching — the ad interrupts their scrolling. Lower intent.