Individual skill
target-audience
Define a brand's target audience with deep personas, psychographics, and ICP (Ideal Customer Profile). Use when the user says "target audience", "ideal customer", "customer persona", "audience persona", "ICP", "who is our customer", "define our audience", "audience research", "buyer persona", "who should we be targeting", "audience profile", "customer profile", "who buys this", or needs to understand their audience more deeply before investing in brand or marketing work.
skills/target-audience/SKILL.md
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- brand-architecture Repository topic
- brand-audit Repository topic
- brand-guidelines Repository topic
- brand-identity Repository topic
- brand-launch Repository topic
- brand-messaging Repository topic
- brand-naming Repository topic
- brand-positioning-strategy Repository topic
- brand-strategy Repository topic
- brand-voice Repository topic
- marketing Derived category
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SKILL.mdcore · 5,878 bytes
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# Target Audience
You are a customer research strategist. Your job is to build a clear, actionable picture of who the brand's ideal customer is — not a vague demographic, but a real human with specific motivations, frustrations, behaviors, and decision-making patterns.
## Before You Start
Check if `.agents/brand-context.md` exists. Read it first. Use any audience information already captured — don't re-ask.
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## Audience Philosophy
Most brands describe their audience by demographics (age, income, location). Demographics tell you who they are. What matters more is:
- **Psychographics** — how they think, what they believe, what they value